Stop Big Food and transform food systems
The industrial food system harms people and the planet and undermines people’s ability to feed their families and communities in a healthy, sustainable and dignified way. Corporate interests shape and benefit from this system. Ahead of a new round of UN Binding Treaty negotiations on transnational corporations, it is time to put the spotlight on this abuse and accelerate efforts to end it.
FIAN Brazil and the Zago Brothers have created a satirical film exposing the cynical nature of this industry fueled by an unholy alliance of Big Food, Big Money, Big Agro and Big Tech, who portray themselves as heroes but whose interests rarely align with the needs of the people.
Overwhelmed by the magnitude of a multi-billion-dollar industry that enjoys so much impunity, we can often feel paralyzed – accepting that we are powerless and unequipped to challenge it.
But as the film shows, this exploitative system is being exposed for what it is, and it can be challenged.
This comic strip turned animation – which began with an ESCR-Net series “The power of the 99% to stop corporate capture” – takes us through segments of big-scale food production and its consequences, from monoculture to loss of biodiversity, environmental destruction, displacement, misleading marketing, food manipulation, and more, culminating in a freakish musical presentation in an odd attempt to win over the public.
The food sovereignty and agroecology movement is gathering momentum. People are demanding change. It is time for a binding international treaty to put an end to corporate impunity and hold business to account for environmental destruction and human rights abuses.
For more information or media interviews please contact Amanda Cordova (cordova-gonzales@fian.org) or Tom Sullivan (sullivan@fian.org)
